When it comes to towels, some things never change. White will always be a bestseller. Plain black towels are for hair salons, only (trust us). But then there are the transformative towel trends that can elevate the smallest powder room, bring spa-like elegance to an ensuite or energize a family bathroom.

Some of our hand-picked towel trends echo incoming bathroom trends – textural finishes and biophillic design, for example. Others are a little more specific to towels – particularly a return to blue, which perhaps contradicts a general design shift away from coastal themes in a bathroom.