A lot has altered for Mara Hoffman in the 22 decades given that she began her eponymous clothing label, targeted on sustainable components and processes. For starters, she’s no for a longer time hand-beading items “as a one particular-female exhibit in a little apartment over Curry in a Hurry” in New York Metropolis. By way of all the resourceful improve that will come with many years of inventive get the job done, the natural environment stays a steadfast inspiration. “I feel that all the things I have ever made or introduced into creation has been informed by character and my marriage to it,” she shares. So, obviously, when planning her latest collaboration with West Elm, a 22-piece residence collection ranging from $19.50–$799, wanting to the great outdoor was instinctual.
Mara’s clothing has long been heralded as the reigning definition of low-vital chic—dresses in electrifying prints, shirts slice from texturally interesting supplies, and flowing skirts with movement sewn into the seams. (Her designs can even be viewed on Advert protect star and layout titan Justina Blakeney.) So, Mara’s innate fascination in property decor really should come as no shock. Citing classic home furnishings as inspiration curated from Pinterest, 1stDibs, Chairish, and eBay, the designer took the identical solution of temper-boarding for this collaboration. Just after diving the vision into a few unique moods, the dwelling story “slowly took type.”
Drawn to the place concerning, Mara alludes to her enjoy of liminal room in the development of her West Elm selection. “There’s often a dialogue involving the physical and energetic fields and then how we live in just that,” she states. “I like to consider my time in finding factors that in shape.” Placing collectively a home, in the designer’s eyes, is an ongoing process, substantially like witnessing how plants stay in spaces. “It’s an crucial aspect of my design aesthetic, and understanding how to listen to their needs and exactly where they want to be in a house has been a observe I’ve been cultivating for some time,” Mara adds.
A serene palette of intentionally chosen neutrals and earthy textures is to be predicted from Mara Hoffman x West Elm. The designer’s improved time invested at her upstate residence in New York, where by the collaboration was shot and styled, played an important part in the mood-location of the selection. As for West Elm staying the suitable artistic lover, Mara points out the brand’s connection with mother nature. “We are huge fans of West Elm’s long-phrase and dedicated efforts to their sustainability techniques,” she reported by means of electronic mail. “They are leaders in their industry, and there was a belief developed into the romantic relationship from the start out mainly because we knew that we have been aligned in our technique to producing from the environmental to the human-centric side of this perform.”
Layered textures weave their way by way of the designer’s collaboration with West Elm. Mara’s individual beloved, the Spiral Wall Artwork ($199), helps make a splash in the most nuanced way. Other highlights include the Faux Shearling Occasional Chair ($699) and corresponding Ottoman ($399), the Speckled Vase ($60)—ideal for amassing wildflowers—and the Color-Block Shearling Pillow ($47.50). The collection’s components mirror Mara’s intentionality, ranging from the fake shearling built of recycled polyester, Forest Stewardship Council–approved wooden, and organic and natural cotton.
“We want way a lot less than we believe we do,” Mara points out when reflecting on the classes from nature she was taught when developing this selection. “Respect it, and only build what can be created in integrity and reverence to this planet.”
