We all know the saying, “One man’s trash is one more man’s treasure.” But have you ever puzzled how that treasure ended up as trash in the initial put?
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IKEA Norway has the responses. In an advert endorsing their Everyday living Collection 2022, the corporation went to many Norwegian properties and identified utilised household furniture which will need new house owners. The video clip then highlights the distinct reasons — some serious, other individuals extra trivial — these merchandise are being abandoned.
For occasion, a SAGSTUA mattress frame is remaining provided absent right after the few who owned it received a divorce. There’s also a established of TOLEDO chairs, purchased in 1977, that’s getting resold immediately after the proprietor died previous yr. Yet another owner has place his MARKUS chair again on the marketplace following his girlfriend uncovered it as well tacky. And then there is a FJÄLLBO shelf that is been remaining powering for the reason that it was far too hard to assemble.
“Life is a rollercoaster,” IKEA wrote, “so there can be quite a few factors why you have furniture you no lengthier have to have.”
To grow to be extra sustainable, IKEA has been encouraging prospects to offer their furniture again to the company, who will then come across new house owners inclined to just take house the pre-beloved things. It’s unquestionably greater than sending your aged things straight to the dump.
“We required to present how we recognize that household furniture isn’t automatically practical permanently,” explained IKEA World-wide Marketing and advertising Supervisor Roberto Giannone. “Our new secondhand retailers are needed because lifetime comes about, and we wanted a extra sustainable way of treating our furniture.”
How productive the advert is continues to be to be observed. Some won’t intellect getting a chair that was discarded due to the fact its owner’s girlfriend observed it tacky, but a lot of could have next thoughts about a chair that was abandoned simply because its operator passed absent.
What do you believe? Do you like this new initiative by IKEA or would you relatively not know the motive an merchandise is staying resold?
